Since I joined the social innovation (SiG) team at MaRS in January,
author Daniel Pink’s name has come up in numerous conversations. I
hadn’t read any of Pink’s books before, but after skimming over his
earlier New York Times bestseller, A Whole New Mind: Why Right-Brainers Will Rule the
World, I quickly realized why he was such a popular
conversation point in the social innovation space.
In this earlier work, Pink talks about how the workplace has evolved from a knowledge-intensive Information Age to a creativity-intensive Conceptual Age. In this new age, “right-brain” aptitudes like inventiveness, storytelling, empathy and a desire for meaning become the benchmark for success.
For the right-brain-thinking class of social entrepreneurs, this leads to some cool thoughts: What would the world look like if business and political leaders shared the character traits that drive the typical social entrepreneurs? What could be better than the prospect of naturally socially minded right-brainers eventually taking over the world (or more “empathetically”, leading a wave of worldwide social transformation)? Fantastic!
To read the full, original article click on this link: MaRS Blog – Innovation and Commercialization in Canada » Blog Archive » The surprising truth that motivates us
Author: ntasevski
