The words entrepreneur and entrepreneurship are holding us hostage; they are even stimulating inaction because the words conjure images of heroes and empire builders. I want to move away from the simple view of entrepreneurship as a static and finite act of starting a business and shift our focus to entrepreneuring – creating something new (or at least better than what already exists). Yes, this is a somewhat Schumpeterian “creative destruction” view, but I also want to draw attention to the part of speech and my intentional use of a verb. Verbs are words that show action or doing. Entrepreneuring – creating new businesses, new processes, new ways of doing things, new markets, new products, new services.
