Most companies have embraced open innovation today, but their efforts are still very different. Some get it, some don’t and some are still trying.
I would guesstimate that about 20% of the bigger companies (more than 500 employees) understand open or external innovation in the sense that this is no longer a novelty within the company, but an approach that is now a key element in their innovation efforts. They are still experimenting with the right approach and the mix of internal and external resources, but they are on track to make this work.
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