One hard lesson I had to learn pretty early on as an entrepreneur is that ideas by themselves don’t matter. I can’t tell you how many times I’ve heard someone tell me they had the idea for Facebook or Seamless years before it was created. And that’s just it. There is nothing special about realizing that food delivery could be easier and more efficient. Figuring out the operational logistics, developing the business relationships, and figuring out the revenue model is where all the complexity is.
