As a small business owner, you may think you don’t have to worry too much about creating a personal brand. Those ‘brand’ things are for bigger companies, the ones with budgets that rival a professional sports team. But the truth is, as a small business owner, you can benefit from creating a personal brand. In fact, you may even benefit more than the multi-million corporations.
How?
As a small business owner, developing a personal brand can help you and your company in the following ways.
You become an expert.
For better or worse, you are who people say you are. If you don’t take the steps to mold your own brand, someone may come along and help “mold” it for you. And it may not always be positive. By creating a personal brand, you help people get to know you for exactly what you want to be known for. Being active on your blog or site community, using social media, and taking steps to own your Google 10, can all be combined to give someone a compelling picture of who you are when doing research. Customers want to associate themselves with people they trust are experts in their field. By speaking and presenting yourself as an expert, you help elevate yourself onto a new pedestal and build social capital.
To read the full, original article click on this link: How Can SMBs Benefit From A Personal Brand? | Small Business Trends
Author: Lisa Barone
