One of the most important efforts you’ll want to make as part of Five Ways to Make Your Innovation Culture Smell Better (free white paper download) is to create a common language of innovation.
Unfortunately, there is no universally accepted definition of the word innovation, and there have even been multiple articles written by the Doblin Group, Geoffrey Moore and others about how many different types of innovation there are and how you must choose which types of innovation to focus on. When it comes to innovation, individuals speak about it differently and there are lots of misunderstandings.
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