As the chief operating officer of MolecularMatch, an online search platform that helps cancer patients find targeted drug therapies, Collin Brack said his goal is to grow the startup, rather than focus on revenue. "How can I help 1,000 cancer patients this year?" he said.
"Instead of tracking dollars and turning every patient into a dollar sign on a spreadsheet," Brack said, "you need to have a growth model based on how many people you've helped this month." By putting patients first, he said, the company also sees its revenues grow.
Image: Free Digital Photos
