If you ever thought India is merely a software sweatshop for the west, it’s high time you rethink! India is today poised to play a more significant role in the global R&D spectrum. Since 2012, emerging markets like India, China, Brazil, and Mexico have stepped up their innovation efforts and entered the list of top 10 innovative markets in the world. Overall, these markets contribute 31% of the world’s new product innovation, while innovation in developed markets has dropped to 69%.
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If you ever thought India is merely a software sweatshop for the west, it’s high time you rethink! India is today poised to play a more significant role in the global R&D spectrum. Since 2012, emerging markets like India, China, Brazil, and Mexico have stepped up their innovation efforts and entered the list of top 10 innovative markets in the world. Overall, these markets contribute 31% of the world’s new product innovation, while innovation in developed markets has dropped to 69%.