When the pocket protectors and taped glasses version of the geek gradually gave way to present-day techie staples such as hoodies and flip flops, it might have seemed like the evolution of geek style had hit its ceiling — simplicity and comfort in the service of marathon coding sessions.
This aggressively casual approach, the style of no style, is embodied most visibly in the likes the of Facebook's Mark Zuckerberg, who refuses to part with his hoodie, even pre-IPO, and Apple's design chief Jony Ive, who talks a good design game, but is usually seen in a t-shirt and jeans.
