Richard Florida is one of the world’s leading public intellectuals. Esquire Magazine recently named him one of the ‘Best and Brightest’. He is author of the best-selling book, The Rise of the Creative Class, which was cited as a major breakthrough idea by the Harvard Business Review. His ideas have been featured in major ad campaigns, such as BMW, and are being used globally to change the way regions, nations, and companies compete. He is founder of the Creative Class Group and has also been recently named European Ambassador for Creativity and Innovation. He is Director of the Martin Prosperity Institute and Professor of Business and Creativity at the Rotman School of Management, University of Toronto.
- Every single human being is creative.
- The real challenge of our time is figuring out how to harness that creative energy so that creative furnace inside of each human being is growing.
- The social categories we impose on ourselves [race, religion, gender ,etc] undermine creativity.
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Author: Richard Florida | Author, Who’s Your City? and Director, Martin Prosperity Institute, Rotman School of Management, University of Toronto, Founder Creative Class Group