The seeds of crowdfunding phenomenon Indiegogo were planted when Danae Ringelmann saw firsthand how difficult it was for performance and other artists to get funding for their work.
It seemed that it didn’t matter how good the idea was, if they didn’t have contacts who could help them land cash, the project would die. So, she started pitching a new fund to her colleagues at JPMorgan Chase & Co. It would be a classic fund where the limited partners could choose the productions in which they would invest.
Image: Free Digital Photos
