My father has a saying about innovation – which I basically agree with. The central idea is that innovation happens when two people meet over a cup of coffee. For ideas to be shared and innovation to happen, a comfortable, relaxed environment is needed, the two people need to trust each other to dare to be open and the coffee must be good! During my years in digital business and especially in service design I have often seen this phenomenon in action – it is not a coincidence creative companies invest a lot in culture and working environment.
