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As New Orleans garners increasing praise for the number of businesses that are starting up in the local area, some of the people who are giving those enterprises a leg up are getting more support as well.

Every new business shares a need for money, and the most common source of capital for startups throughout the world is a category of financiers known as “friends and family.” More often than not, entrepreneurs who have no funds of their own or have already exhausted their savings trying to launch a business will turn to people they know best to ask for help.

Image: OSEPH DANIEL FIEDLER ILLUSTRATION