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The Great Reset: How New Ways of Living and Working Drive Post-Crash ProsperityRichard Florida’s latest book, The Great Reset, looks at the lasting effects of economic recessions: how they’ve shaped our society in the past, and how the one we’re currently in will do so again over the next few decades. His vision of “the New Normal” includes a population move toward urban centers, as well as a shift from material consumption to what he calls “experience consumption.” I spoke with him recently about what it will take to make these changes succeed and where we can expect to see job growth as a result.

BNET: What inspired you to write this book?

Florida: I had just become head of the Martin Prosperity Institute at the University of Toronto and had moved from the United States to Canada. I was building a media and consulting company, establishing a new teaching program at the university, and learning about a new country, so I had all of this stuff on my plate. The last thing I wanted to do was write a book.

To read the full, original article click on this link: Richard Florida: How the Recession Will Shape Our Economy — and Our Society | On the News | BNET

Author: Jeremy Dann