On October 27, 1994, the first online banner ad appeared, a 468 x 60 image for AT&T across the top of Wired Magazine’s HotWired site. Twenty years later, we’ve been through web 2.0, social media, and the mobile revolution — and yet the banner ad format persists.
From something the size of a bookmark on our old screens, the banner has shrunk to a tiny sliver as we play our mobile games, interact on our mobile social media apps, and use our mobile messaging.
Image: 'Half an hour of web ads' Image Credit: Daniel Oines
