Suddenly major brands are looking to get into the startup funding game, whether we’re talking GE, Yammer or even non-tech brands like McDonald’s. Coca-Cola is another consumer brand looking for an edge by funding new startups. Coke isn’t doing it for pure investment purposes necessarily, but because they believe lean startups can give them the creativity, agility and speed to market they lack. Startups also put a fresh set of eyes on a problem. And even a company like Coke with more than 700K employees spread across nearly 200 countries needs that once in a while.
