Samsung may be known for wacky gimmicks—like its weird rap-music corporate video—pocket-busting smartphones and bizarre press conferences. But it’s incredibly serious when it comes to its future.
At the Samsung Developer Conference in San Francisco this week, the Android maker and Tizen evangelist is laying out its path forward, and it has less to do with phones than pushing other emerging areas. That’s not exactly a shock. Samsung’s dismal earnings and newfound push in mid-level smartphones, with the A3 and A5, suggest the company doesn’t see its future in our pockets.
