When Greg Kalin and Rich Branning sought buzz for their 2-month-old social-shopping startup, Closetclicks, they borrowed a page from the panhandler's playbook. Then they added a Silicon Valley twist.
The 20-something co-founders headed to a median in the middle of Sand Hill Road, across from Greylock Partners, with a cardboard sign that read, "Need Funding." What followed: A flurry of tweets, blurbs on Valleywag and Business Insider, and — most important — a couple of meet-and-greets.
Image: Sand Hill Road has been the center of the VC scene for years. Is that changing? Vicki Thompson
