As the holiday season approaches, businesses across the country are trying to decide whether to send out holiday cards. Many regard this tradition as an essential part of business etiquette and networking.
For others, it may seem like a waste of time or money. But sending out holiday cards can be a productive use of resources, as long as it’s done effectively and appropriately. Depending on their goals, companies may choose to send cards to clients, customers, business partners, investors, and employees.
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