Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

David Sturt and Todd Nordstrom

It sounds like a hoax. It’s not. An article last week in USA Today confirmed that Pepsico is testing a new Dorito flavored of Mountain Dew. Ready for the name? It’s called “Dewitos.”

This strange new flavor quickly became the topic of conversation at workshop we were hosting as the executive participants gathered around an iPhone to watch a video.