You probably don’t think of making a sandwich as a creative act. And yet when I asked my 10-year-old son for an example of a business he considered creative, he said Subway.
When you think about it, every aspect of Subway’s business model is highly creative — from the order flow to the pricing to the way the bread is prepared. Subway has positioned itself as the go-to place for a sandwich like you would make at home. And with more than 40,000 stores around the globe, it’s the world’s largest sandwich chain.
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