Print is dead. It’s a refrain we’ve heard so often over the past few years that it has to be true, right? When it comes to ad revenue that statement might well be true. In the US, print revenue has been in free-fall, going from US$47.41-billion in 2005 to just US$17.3-billion today. Things aren’t about to get any better either. Both the New York Times and Time have forecast further cuts in their own print ad revenue. So why, in the midst of all that, are publishers still launching print magazines?
