Steve Jobs often swam against the tide of prevailing opinion. (“You can't make a mouse without two buttons!” “You can't make a computer without a floppy drive!” “You can't make a cell phone without a swappable battery!”) He turned out to be right many times.
Occasionally, though, his decisions took the industry into awkward directions from which we've never really recovered. Jobs was fixed, for example, on the idea of a cell phone without any keys. The iPhone became a hit, it spawned imitators, and the rest is history (or the future, depending on how you look at it).
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