I noticed this relationship between Disney and American Tourister on luggage at a retail store. The designation for American Tourister as the official luggage of Walt Disney World Resort and Disneyland intrigued me because of the strategic thinking questions the relationship immediately suggested.
You don’t typically use luggage while you are a Disney park unless you are staying on property. There isn’t necessarily a major signage opportunity associated with it. And luggage isn’t particularly integral to the experiences people most associate with Disney.
Image: Free Digital Photos
