Setting limits for yourself, whether that involves the money you have to start a business, or the number of words you can use in a book, often delivers better results than keeping your options open.
In 1960, two men made a bet. The first man, Bennett Cerf, was the founder of the publishing company Random House. The second was Theo Geisel. Cerf bet Geisel $50 that Geisel couldn’t write a children’s book using only 50 words.
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