Increasingly, companies are creating formal innovation roles outside the R&D department. In a Cap Gemini study from 2012 of 260 organizations, 43% of respondents said they had a Chief Innovation Officer or similar, up from 33% the year before. Below the C-suite level, local leaders across the organization are busily creating dedicated innovation roles, with titles such as Innovation Manager, Innovation Director, or VP of Innovation. More people than ever before, irrespective of their function, now face the option of taking an innovation job.
