If you haven’t heard, podcasting is having a moment. As podcasts move from niche to mainstream and more hits seem likely, the medium may very well be entering its own “golden age.” Since podcasting’s initial popularity—roughly corresponding with Apple’s inclusion of podcasts in iTunes in 2005—both the range of podcasts and number of listeners have grown. Today, there are about 225,000 podcasts out there and some 15% of all US residents listen to at least one podcast per month. With the meteoric rise of the true crime podcast Serial, the launching of several new podcasting networks and, of course, the interest in supporting technologies like Stitcher, many executives and marketing managers may be stroking their chins and wondering whether they should start a podcast.
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