The days of dial-up modems may be gone, but some websites are still surprisingly sluggish. The issue has gained urgency after Google recently introduced a change to its PageRank algorithm that rewards sites that run faster. The search company says that users spend less time interacting with slower sites; adding to the issue are users visiting sites from mobile devices with spotty connections.
Aptimize, a startup based in Wellington, New Zealand, that launches its service in the United States today, says its software can speed up website load times, bringing increases of 200 to 400 percent in some cases. It says it can achieve these improvements entirely in software.
Ed Robinson, cofounder and CEO, says that companies often improve the speed of a website by throwing hardware at the problem. He contends that the fundamental problem is often the structure of the website itself.
To read the full, original article click on this link: Technology Review: The Need for Speed on the Web
Author: Erica
Naone
