Everybody wants to know what college students are thinking, especially educators and marketers. What do they like? What are they like?
The surveyors at Student Monitor, a market-research firm, are among those trying to peel back the layers on the minds that so many people invest so much in courting. The firm’s latest research, based on interviews with 1,200 full-time students at four-year institutions, confirms some stereotypes while defying others.
