For Sony Corp., crowdfunding is a way to raise in-house entrepreneurs who could become future leaders of the company, according to Hiroki Totoki, the executive who runs the program.
Crowdfunding, in which entrepreneurs raise money from a large group of investors via websites, is typically seen as a tool for those who don’t have the backing of a big company. But Mr. Totoki, who also leads Sony’s smartphone business, said it was useful for encouraging a spirit of independence among the company’s younger engineers.
Image: Hiroki Totoki, who leads Sony’s smartphone business and in-house entrepreneurship program, speaks at a news conference on Oct. 31. Bloomberg News
