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Santa Claus

Santa Claus might seem like the embodiment of delight— Silicon Valley's buzzword of the year—but investors should take pause before making a bet on the North Pole.

This Grinch-like forecast goes against the conventional wisdom in the Valley, where Kris Kringle is revered for his global brand equity. Consider this recently-published post on Medium by Kurt Leafstrand, vice president of products at Mountain View, Calif.-based sales analytics startup Clari: “Everything I Ever Needed to Know (About Startups), I Learned From Santa Claus".