The most irritating innovation insight I’ve had seems paradoxical, but it’s true: good ideas are bad for innovators. Honest.
At first, I didn’t believe it either. What could be bad about good ideas? Then, in my work with organizations and executive education students, I started paying even closer attention to how successful innovation initiatives really take root and flourish. The results—in companies ranging from financial services to industrial equipment to consumer products to digital media—gradually changed my mind.
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