Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

Richard Branson

When I was a child, my mother told me that I would miss all the shots that I didn’t take. Her words didn’t make complete sense at the time, but after almost 50 years in business, I have come to truly understand what she meant: You can’t rely on luck, but on the other hand, fortune favors the bold. I believe that what people refer to as “luck” is one of the most misunderstood and underappreciated factors in life. Businesses and entrepreneurs that are generally considered to be more fortunate or luckier than others are usually those that are prepared to take chances and experiment with new approaches -- and to fall flat on their faces every so often.