As the year starts, you will generate and see many new strategy documents, especially within large organizations. These strategy documents will include strategic plans, business plans, product strategies, financial forecasts, and current marketing initiatives.
It is easy (and happens far too often) for executives to largely ignore the strategy documents and dive right into doing stuff. That is why you hear so often about strategic plans that sit on the shelf unused.
One reason may be that strategic plans are so poorly written.
