Early last year, I found myself sitting across from Caryn Marooney in Facebook's cafeteria talking about how startups get noticed. What is that ineffable quality that separates the successful media darlings from the companies no one ever hears from again? It's a huge question, and Marooney — now head of Facebook's tech communications and past founder of the OutCast Agency — had good answers. She's been at it for a while, getting press that has distinguished dozens of startups (including eventual giants like Salesforce). Talking to her, it hit me how special this situation was, and how valuable the advice — based on real experience, wins, losses and lessons.
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