Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

brain

It's no secret that people love lists. Ten ways to do this, five ways to do that. Lists are soothing. They're simple. They provide instant gratification and purpose.

"We like lists because we don't want to die," writer and philosopher Umberto Eco famously said. In 2010, Eco's fondness for the list inspired an exhibit at the Louvre in Paris. In an interview around that time he asked: "How, as a human being, does one face infinity? How does one attempt to grasp the incomprehensible?"