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Identity parade: A concept browser designed by Mozilla would let users control a single identity for logging in to different websites. Credit: Mozilla Foundation The race to own your virtual identity is on. In announcements made just days apart at the end of April, Facebook and the Mozilla Foundation launched parallel efforts to extend the way users are identified and connected on the Web.

The two approaches are fundamentally different. Facebook's Open Graph Protocol uses the oAuth standard, which lets a website identify a user via a third-party site without exchanging sensitive information. Facebook--whose 400 million active users make it the world's largest social network in the world--stands to benefit as other sites come to rely on the information it holds about users and their social connections.

To read the full, original article click on this link: Technology Review: Who Controls Identity on the Web?

Author: Christopher Mims