Ten core tenets for a successful global strategy in the coming year.
The changing global brandscape is indeed a double-edged sword. It confers unheard of opportunities on companies while at the same time bringing in hitherto unheard of challenges. Top executives and CEOs should actively manage such a volatile environment by following some fundamental features of any corporate strategy.
There are ten crucial aspects that CEOs should focus on in 2015 in order to create winning strategies and global brands.
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