Most descriptions of innovation end up in overreaching hyperbole: groundbreaking, disruptive, radical. This shouldn't surprise anyone because innovation is basically a type of positive deviance, a form of useful novelty. What separates a new soft drink that has a hint of cherry flavor from a vaccine that prevents the onset of Alzheimer's Disease is the magnitude and speed at which it deviates from the norm. Put another way, it's how much and how fast the innovation makes the way we do things now obsolete.
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