Need capital? Considering equity crowdfunding to raise the money? Here are five points to consider before embarking on a campaign.
• Set aside some time. A common misconception is that crowdfunding is fast and easy. Just because it's on the Internet doesn't mean a campaign can be posted one week and money collected the next. Gathering investors, even through online platforms, calls for financial documents, business plans, investment plans, risk assessments and anything else a business would bring to traditional investors.
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