You may have heard the old saw, “great ideas sell themselves.” After all, look at Steve Jobs and Steve Wozniak working in the family garage, funding their fledgling company by selling a used Volkswagen bus and a scientific calculator. That story is legendary, but unfortunately it’s also the exception. Today, turning a brilliant idea into a market-ready product or process requires venture capital, legal advice, startup mentors, sophisticated business acumen and collaborative workspace.
