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The Colonial Room of the St. Francis Hotel in San Francisco was filled beyond capacity Monday afternoon, and the offices of digital-health seed fund Rock Health were buzzing with hundreds of partygoers just a couple of hours later.

Both events were connected to the JP Morgan Healthcare Conference, but neither was geared toward pharmaceutical or medical-device executives looking to make deals, as has traditionally been the focus at the vaunted, 33-year-old conference.

Image: Software and other digital technology is becoming an increasingly important part of the delivery of health care. Associated Press