People under the age of 34 belong to the largest, ethnically and racially most diverse generation the planet has ever seen. Fifteen years from now, they will make up 75% of the workforce. If your marketing strategy is focused solely on the paper age and a text-heavy website and you have no immediate plans to change it, your business is in for a turbulent ride down the river towards oblivion. Consider this, for example: wearable electronics are set to go mainstream in 2016, according to Euromonitor International’s Consumer Electronics research. By “mainstream” they mean that sales are expected to shoot from nine million sold globally in 2013, to 180 million by 2016.
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