What’s your scarcest resource at work?
Most people answer, without hesitation, that it’s time. It certainly is finite, but I would argue that time isn’t actually your scarcest resource. After all, everyone has the same amount of time, and yet individual differences in productivity can be enormous.
A better answer might be your attention — your personal capacity to attend to the right things for the right amount of time. As Nobel Laureate Herbert Simon first suggested 40 years ago, when information is plentiful, attention becomes the scarce resource.
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