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If you want to build a successful, sustainable business, don’t ask yourself what could change in the next ten years that could affect your company.

Instead, ask yourself what won’t change, and then put all your energy and effort into those things.

That’s the advice of Amazon CEO Jeff Bezos, highlighted in an interesting post about Uber’s big ambitions by venture capitalist Bill Gurley.

Image: Amazon's Jeff Bezos at a 2010 event. Image Credit: Jurvetson/Flickr