Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

Micha Kaufman

When we think of risk, we usually think of the possibility of something bad happening: failure, injury, or loss. It makes sense that negative (downside) risks usually come to mind first. When was the last time you lost sleep worrying about something wonderful happening to you?

It’s human nature to avoid uncertainty. But not all risk is created equal; most of us are just bad at calculating it. Instead of avoiding risk altogether, try to engage in endeavors with limited downside risks that are offset by potentially unlimited, if unpredictable, positive outcomes.