As the European Union prepares its plan for a Digital Single Market, policy-makers must take full account of the fastest growing segment of that market – the app industry, writes Sophie Mestchersky.
Sophie Mestchersky is Director for European Policy and Government Affairs at the Application Developers Alliance, an industry association.
The app industry has a deep partnership with today’s ubiquitous device: the smartphone. And, like the smartphone, apps are now part almost every business and everyone’s daily activities.
