On April 5, 2012, a revolutionary avenue of capital formation for small businesses was created when President Obama signed The JOBS Act into law and equity crowdfunding in the United States was born. Entrepreneurs with small businesses were excited by the prospect of using online crowdfunding to raise up to $1 million by selling equity in their company, something not allowed on rewards-based crowdfunding sites Kickstarter or Indiegogo. When the JOBS Act was passed, the new law gave the Securities and Exchange Commission until January 1, 2013 to publish regulations and rules that would allow this game-changing law to go into effect.
