A few years ago, I received a call out of the blue from the publishing company McGraw-Hill. Did I want to write a book, the person on the line wondered.
Huh? Me?
I was shocked and flattered. But what did I know about writing a book? Absolutely nothing. I knew I would have to invest a lot of my time and I wasn’t sure how my business would benefit. So I asked a few friends who had written books for their advice.