An advertising slogan is a short phrase that is meant to sum up your brand. A good one should be memorable, and for the right reasons. Throughout the years, brands have come up with plenty of memorable slogans, from “Just do it” to “Eat fresh.” But there have also been countless advertising slogans that people just don’t seem to like. So what factors separate the successful slogans from the unsuccessful ones, and how do you write a great tagline?
